Conjoint Measurement: Methods and Applications - Brossura

 
9783642090561: Conjoint Measurement: Methods and Applications
Brossura
ISBN 10: 3642090567 ISBN 13: 9783642090561
Casa editrice: Springer, 2010

Sinossi

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Contenuti

Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Springer
Data di pubblicazione
2010
Lingua
Inglese
ISBN 10 
3642090567
ISBN 13 
9783642090561
Rilegatura
Copertina flessibile
Numero edizione
4
Numero di pagine
384
Redattore
Gustafsson Anders, Herrmann Andreas, Huber Frank
Contatto del produttore
non disponibile
Persona responsabile
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

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Hamburg
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Altre edizioni note dello stesso titolo

9783540714033: Conjoint Measurement: Methods and Applications

Edizione in evidenza

ISBN 10:  3540714030 ISBN 13:  9783540714033
Casa editrice: Springer Nature, 2007
Rilegato