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Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business - Brossura

Kamps, Thomas

 
9783656250012: Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business
Brossura
ISBN 10: 3656250014 ISBN 13: 9783656250012
Casa editrice: GRIN Verlag, 2012

Sinossi

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: The German drive technology industry is dominated from SME's and must supply its products to customers around the world. In addition this industrial segment is challenged by competitors from many other countries as well as from customers with very different needs. Therefore SME's are faced to two main questions. First challenging question "what will be the best strategy to create competitive advantage?", second: "what are the necessities to carry out this strategy effectively and efficiently?". 1.2 Aim of this work Based on an analysis of the industrial segment the structure and essential needs and boundary conditions will be derived. In addition a suitable strategy to reach a competitive advantage will be analyzed and assessed. For this strategy a suitable innovation management process as well as a toolbox for SME's to implement this process into the company will be developed.[...]

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences Dortmund, language: English, abstract: The German drive technology industry is dominated from SME's and must supply its products to customers around the world. In addition this industrial segment is challenged by competitors from many other countries as well as from customers with very different needs. Therefore SME's are faced to two main questions. First challenging question "what will be the best strategy to create competitive advantage?", second: "what are the necessities to carry out this strategy effectively and efficiently?". 1.2 Aim of this work Based on an analysis of the industrial segment the structure and essential needs and boundary conditions will be derived. In addition a suitable strategy to reach a competitive advantage will be analyzed and assessed. For this strategy a suitable innovation management process as well as a toolbox for SME's to implement this process into the company will be developed.[...]

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
GRIN Verlag
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
3656250014
ISBN 13 
9783656250012
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
126
Contatto del produttore
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Germania

Altre edizioni note dello stesso titolo

9783954890453: Systematic Chasing for Economic Success: An Innovation Management Approach for German Sme's in Drive Technology Business

Edizione in evidenza

ISBN 10:  3954890453 ISBN 13:  9783954890453
Casa editrice: Anchor Academic Publishing, 2013
Brossura