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Female Representation in Advertisement & its Affect: A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan - Brossura
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Bachelor Thesis from the year 2011 in the subject Communications - Mass Media, grade: None, Gujarat University (Mass Communication & Media Centre ), course: BS (Honors), language: English, abstract: Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat, Pakistan. Stratified sampling method was taken for arrangement-subgroups of demographic characteristics-of the respondents and for data collection purpose convenience method was used. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. So media is not working responsibly as social responsibility stated that media must assume obligations of social responsibility; and if they do not, someone must see that they do. In social responsibility theory media are controlled by community opinion, and professional ethics. Theory stated that media should be self-regulated but media should have high standards of professionalism.
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Female Representation in Advertisement & its Affect: A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan
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Condizione: Like New. Used - Like New. This is a brand new book! Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-M-013-01688
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Female Representation in Advertisement & its Affect
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2011 in the subject Communications - Mass Media, grade: None, Gujarat University (Mass Communication & Media Centre ), course: BS (Honors), language: English, abstract: Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat, Pakistan. Stratified sampling method was taken for arrangement-subgroups of demographic characteristics-of the respondents and for data collection purpose convenience method was used. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. So media is not working responsibly as social responsibility stated that media must assume obligations of social responsibility; and if they do not, someone must see that they do. In social responsibility theory media are controlled by community opinion, and professional ethics. Theory stated that media should be self-regulated but media should have high standards of professionalism. 80 pp. Englisch. Codice articolo 9783656319269
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Female Representation in Advertisement & Its Affect
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Female Representation in Advertisement & its Affect : A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan
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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2011 in the subject Communications - Mass Media, grade: None, Gujarat University (Mass Communication & Media Centre ), course: BS (Honors), language: English, abstract: Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat, Pakistan. Stratified sampling method was taken for arrangement-subgroups of demographic characteristics-of the respondents and for data collection purpose convenience method was used. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. So media is not working responsibly as social responsibility stated that media must assume obligations of social responsibility; and if they do not, someone must see that they do. In social responsibility theory media are controlled by community opinion, and professional ethics. Theory stated that media should be self-regulated but media should have high standards of professionalism. Codice articolo 9783656319269
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Female Representation in Advertisement & Its Affect
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Female Representation in Advertisement & Its Affect
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Female Representation in Advertisement & its Affect: A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan
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Female Representation in Advertisement & its Affect | A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan
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Taschenbuch. Condizione: Neu. Female Representation in Advertisement & its Affect | A study of Purchasing Behavior of the Customer, at Shopping Malls of Gujrat, Pakistan | Kashif Shahid (u. a.) | Taschenbuch | 80 S. | Englisch | 2012 | GRIN Verlag | EAN 9783656319269 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Codice articolo 106147907
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