Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers - Brossura

Trapp, Martin

Brossura

ISBN 10: 3658050934 ISBN 13: 9783658050931

Casa editrice: Springer Gabler, 2014

Riassunto

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

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Informazioni sull'autore

Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

Dalla quarta di copertina

Today s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Contents

• Definition of business model innovation in established firms
• Placing business model innovation into the arena of corporate entrepreneurship
• A conceptual business model innovation process model
• Business model innovation management practices for business unit managers

Target Groups

• Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation management
• Business-unit and corporate-level managers in established firms

The Author

Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

Dettagli dell'edizione

• Editore: Springer Gabler
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 3658050934
• ISBN 13: 9783658050931
• Rilegatura: Copertina flessibile
• Numero di pagine: 204
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Germania