Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting - Brossura

Praceus, Sarah

Brossura

ISBN 10: 3658051043 ISBN 13: 9783658051044

Casa editrice: Springer Gabler, 2014

Riassunto

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

Su questo libro

Informazioni sull?autore

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

Dalla quarta di copertina

Approximately one-third of the world s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

Contents

n Base of the Pyramid (BoP)

n User Innovation

n Patterns and Antecedents of Consumer Innovation at the BoP

Target Groups

· Researchers and students in the field of innovation management, user innovation and BoP

· Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP

The Author

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

Dettagli dell'edizione

• Editore: Springer Gabler
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 3658051043
• ISBN 13: 9783658051044
• Rilegatura: Copertina flessibile
• Numero di pagine: 188
• Contatto del produttore: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Germania