Articoli correlati a Green Innovations and competitive market performance:...

Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market - Brossura

Zanev, Anton

 
9783659324215: Green Innovations and competitive market performance: Do green Innovations help companies increase their competitive performance? An application on the U.S. automotive market
Brossura
ISBN 10: 3659324213 ISBN 13: 9783659324215
Casa editrice: LAP LAMBERT Academic Publishing, 2013

Sinossi

This research paper was inspired by the rising popularity of the topic of sustainability. It is always interesting to analyze the various externalities resulting from the implementation of a corporate Green Strategy. One of those externalities is the possible direct effect of companies` green actions on their competitive performance. Usually, it is expected that being green is beneficial for the corporate image and, therefore, stimulates the demand for a companies` products. A fair amount of scientific efforts have been made in order to identify the drivers of firm performance. However, none of them focuses specifically on sustainability actions and competitiveness. This paper fills in the gap, by elaborating on the effect of Hybrid/EV car introductions, green technology developments, share of green vehicle sales, share of green product advertising and manufacturing resource efficiency (CO2, Water and Waste) on companies` market performance. The research is being executed within a specific environment - the U.S. automotive market.

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L'autore

Born and raised in Bulgaria. In 2008 I moved to Rotterdam to pursue a BSc degree in Economics & Business at the Erasmus School of Economics. After getting my BSc diploma, I decided to continue my education with a one-year MSc Marketing program in the same institution. I graduated in the fall of 2012.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
3659324213
ISBN 13 
9783659324215
Rilegatura
Copertina flessibile
Numero di pagine
64
Contatto del produttore
non disponibile
Persona responsabile
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