Cognitive Decision Processes Making - Brossura

Gori, Francesca

Brossura

ISBN 10: 365950341X ISBN 13: 9783659503412

Casa editrice: LAP LAMBERT Academic Publishing, 2014

Riassunto

“The most important thing is to forecast where consumers are moving, and be confront of them”. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.

Su questo libro

L'autore

Francesca Gori was born in Italy, after getting her degree at the university Roma Tre, she decide to deepen her studies in an area inherent the psychology, so she gets a second degree in Psychology of work at the Università Europea di Roma. After this she starts the MBA at the same time she work for TEDX. Today Francesca works at the University.

Dettagli dell?edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2014
• Lingua: Inglese
• ISBN 10: 365950341X
• ISBN 13: 9783659503412
• Rilegatura: Copertina flessibile
• Numero di pagine: 60
• Contatto del produttore: non disponibile
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