Consumer Behavior Research - Cases Methods and Practices - Brossura

Datta, Dhananjoy

 
9783659935640: Consumer Behavior Research - Cases Methods and Practices
Brossura
ISBN 10: 3659935646 ISBN 13: 9783659935640
Casa editrice: LAP LAMBERT Academic Publishing, 2016

Sinossi

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer’s Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

Dr.Dhananjoy Datta did his M.A in Economics from Jiwaji University,Gwalior,M.P, India. He did Small Industries Management Program and Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata,W.B,India. He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura,India.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2016
Lingua
Inglese
ISBN 10 
3659935646
ISBN 13 
9783659935640
Rilegatura
Copertina flessibile
Numero di pagine
108
Contatto del produttore
non disponibile
Persona responsabile
KreGa Onlinehandel GmbH
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