Competing with Disruptive Business Models in Traditional Industries. Conceptualisation of a Strategic Framework - Brossura

Berkemeyer, Nils

Brossura

ISBN 10: 3668211256 ISBN 13: 9783668211254

Casa editrice: GRIN Verlag, 2016

Riassunto

Master's Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Cass Business School, language: English, abstract: An increasing number of journalistic articles and academic literature deal with the struggle of established companies to fend off the attacks by industry newcomers such as Airbnb, Spotify, Netflix, Google and many others. These companies enter traditional industries with innovative business models and compete in a manner, which makes it challenging for incumbent firms to understand their novel competition and respond effectively. This study introduces a typology of three stages of industry disruption that classify the newcomer's developmental stage and describe the incumbent's competitive position in terms of competition intensity and remaining time to respond. It is demonstrated how incumbents may conduct their strategic reasoning along these stages to arrive at a strategic goal and evaluate possible counter-measures.

Dettagli dell'edizione

• Editore: GRIN Verlag
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 3668211256
• ISBN 13: 9783668211254
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 48
• Contatto del produttore: non disponibile
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