Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers - Brossura

Perret, Jens K.

 
9783748131342: Quantitative Method-Breviary - SPSS: A problem-oriented reference for market researchers
Brossura
ISBN 10: 3748131348 ISBN 13: 9783748131342
Casa editrice: Books on Demand GmbH, 2018

Sinossi

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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Editore
Books on Demand GmbH
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
3748131348
ISBN 13 
9783748131342
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
44
Contatto del produttore
bod@bod.de
bod@bod.de

Waldstraße 64
Reinheim
64354
Germania