Influence of Recommender Systems on Consumer Behavior: 17 - Brossura

Lill, Markus

Brossura

ISBN 10: 3769328485 ISBN 13: 9783769328486

Casa editrice: Books on Demand GmbH, 2025

Riassunto

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience and personalization? This dissertation delves into the psychological undercurrents of recommender systems, uncovering how subtle design choices trigger behavioral biases that affect consumer preferences, beliefs, and decisions. Through a series of rigorous field experiments, this work explores three critical dimensions of recommender systems: item selection, ranking, and recommendation design. It reveals how phenomena like assimilation and contrast effects, as well as visual cues such as product badges, can subtly yet powerfully steer consumer behavior. Challenging traditional recommender system design priorities, the findings highlight that similarity can sometimes outweigh diversity and that strategic positioning can defy conventional assumptions about user attention. Combining a systematic literature review with empirical evidence from real-world settings, this dissertation offers insights into the interplay between technology and human cognition. It is an essential read for scholars, practitioners, and platform designers seeking to understand - and ethically harness - the behavioral dynamics of recommender systems.

Dettagli dell'edizione

• Editore: Books on Demand GmbH
• Data di pubblicazione: 2025
• Lingua: Inglese
• ISBN 10: 3769328485
• ISBN 13: 9783769328486
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 190
• Redattore: Spann Martin
• Contatto del produttore: bod@bod.de; bod@bod.de; ; Waldstraße 64; Reinheim; 64354; Germania