Shop America: Midcentury Storefront Design 1938-1950 - Rilegato

Heller, Steven

Rilegato

ISBN 10: 3822842699 ISBN 13: 9783822842690

Casa editrice: Taschen America Llc, 2007

Riassunto

<div>Window shopping In postwar America, everything pointed to a bright, shiny future. Sheer optimism and opulence informed everything from automobile design to architecture, infusing design with larger-than-life planes and curves. Storefront design of the era is particularly indicative of this phenomenon, incarnated here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. These spectacular, often grandiose plans for grocery stores, shoe shops, beauty salons, bakeries, and more are reminders of a time when stores were sacred shrines for the congregation of American shoppers?impressive and even slightly intimidating, just like the future itself. Collected for this unique book, the designs viewed in retrospect reveal the mindset of a unique period in history. In addition to an extensive selection of drawings are historical black and white photographs of actual shops built in a similar style. Shop America offers a rare look at mid-century commercial America as it pictured itself. The editor: Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history including TASCHEN's bestselling All-American Ads series. The author: Steven Heller, the art director of the New York Times Book Review and co-chair of the School of Visual Arts MFA Design program, is the author of over one hundred books on design, popular culture, and satiric art. In addition to writing for over a dozen TASCHEN titles, his recent books include Design Literacy Second Edition, Stylepedia, and The Education of a Graphic Designer.</div>

Su questo libro

Informazioni sull?autore

Jim Heimann est rédacteur en chef chez Taschen Etats-Unis à Los Angeles et l'auteur de nombreux livres sur l'architecture, la culture populaire, et l'histoire d'Hollywood, dont la collection à succès de Taschen All-American Ads. Steven Heller, directeur artistique de la New York Times Book Review et co-directeur du cursus de design de la Scholl Visual Arts, est l'auteur d'une bonne centaine d'ouvrages sur le design, la culture populaire et l'art de la caricature, dont plus d'une douzaine de titres parus aux éditions Taaschen. Il a publié dernièrement Design Literacy Second Edition, Stylepedia et The Education of a Graphic Designer.

Dettagli dell?edizione

• Editore: Taschen America Llc
• Data di pubblicazione: 2007
• ISBN 10: 3822842699
• ISBN 13: 9783822842690
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 241
• Redattore: Heimann Jim
• Contatto del produttore: non disponibile