Automobile design graphics. A visual history from the golden age to the gas crisis 1900-1973. Ediz. inglese, francese e tedesca - Rilegato

Heimann, Jim; Heller, Steven; Donnelly, Jim

Rilegato

ISBN 10: 3822853712 ISBN 13: 9783822853719

Casa editrice: Taschen, 2016

Riassunto

In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs—hence specimens of antique and vintage car brochures are rare collector’s items today.

Frequently overlooked in design and automotive histories, this ephemera offers a lucid mirror image of tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, Chrysler), the visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.

Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.

Su questo libro

Informazioni sugli autori

Steven Heller es copresidente del programa de la School of Visual Arts «MFA Designer as Author». Durante 33 años trabajó como director artístico del New York Times y en la actualidad publica su columna «Visuals» en el New York Times Book Review. Ha escrito 120 libros sobre diseño gráfico, ilustración y arte satírico.

Jim Donnelly es redactor jefe de Hemmings Motor News, la principal fuente de información mundial sobre la industria automovilística y ha escrito también para Hemmings Classic Car, Sports & Exotic Car y Muscle Machines. Es autor del libro sobre carreras Miller's Time.

Jim Heimann es editor ejecutivo de TASCHEN América. Este antropólogo cultural, historiador y ávido coleccionista es autor de numerosos libros sobre arquitectura, cultura pop e historia de la Costa Oeste, Los Ángeles y Hollywood, como Surfing; Los Angeles. Portrait of a City, California Crazy y la serie All-American Ads, todos de TASCHEN.

Dettagli dell'edizione

• Editore: Taschen
• Data di pubblicazione: 2016
• Lingua: Lingue multiple
• ISBN 10: 3822853712
• ISBN 13: 9783822853719
• Rilegatura: Copertina rigida
• Numero di pagine: 368
• Contatto del produttore: non disponibile
• Persona responsabile: TASCHEN GmbH; contact@taschen.com; ; Hohenzollernring 53. D; K�ln; 50672; Germania