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The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry (MERKUR: Schriften zum innovativen Marketing-Management) - Spreer, Philipp - Brossura
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The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry (MERKUR)
Da: medimops, Berlin, Germania
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Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M03830092644-V
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The Adoption of Interactive Service Technologies, Empirical Evidence from the Retail Industry
Editore:
Verlag Dr. Kovac, Hamburg, 2016
ISBN 10: 3830092644
ISBN 13: 9783830092643
Nuovo
Softcover
Prima edizione
Da: Verlag Dr. Kovac GmbH, Hamburg, Germania
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Softcover. Condizione: neu. 1. Auflage. - in englischer Sprache - MERKUR - Schriften zum Innovativen Marketing-Management, Band 100 174 pages. Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the research stream on technology adoption by extending present models and providing the groundwork for a unified and highly actionable model of service technology resistance. Codice articolo x9264
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