Business Model Management: Design - Instruments - Success Factors - Brossura

Wirtz, Bernd W.

Brossura

ISBN 10: 3834927929 ISBN 13: 9783834927927

Casa editrice: Gabler, 2011

Riassunto

Successful management instruments for business models

Su questo libro

Informazioni sull?autore

Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.

Dalla quarta di copertina

"In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic of business models in the German-speaking world."
Hermann-Josef Lamberti, Member of the Board and COO, Deutsche Bank AG

"The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaptation of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice."
Dr. Lothar Steinebach, Member of the Board and CFO, Henkel AG

Dettagli dell?edizione

• Editore: Gabler
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3834927929
• ISBN 13: 9783834927927
• Rilegatura: Copertina flessibile
• Numero di pagine: 354
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile