Internationalisation and Mode Switching: Performance, Strategy and Timing - Brossura

Sachse, Uwe

 
9783834931306: Internationalisation and Mode Switching: Performance, Strategy and Timing
Brossura
ISBN 10: 3834931306 ISBN 13: 9783834931306
Casa editrice: Gabler Verlag, 2011

Sinossi

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Gabler Verlag
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
3834931306
ISBN 13 
9783834931306
Rilegatura
Copertina flessibile
Numero di pagine
440
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