International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten) - Brossura
Sinossi
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Dr. Sandra Diehl ist Assistentin am Institut für Konsum und Verhaltensforschung der Universität des Saarlandes Saarbrücken.
PD Dr. Ralf Terlutter ist Assistent am Institut für Konsum und Verhaltensforschung der Universität des Saarlandes Saarbrücken.
Dalla quarta di copertina
This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication.
The book includes seven main areas:
" Advertising and Communication Effects
" Advertising and Information Processing
" Communication and Branding
" Emotional, Social and Individual Aspects of Communication
" Communication and New Media
" International Advertising
" Perspectives on the Future of International Advertising
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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International Advertising and Communication: Current Insights and Empirical Findings (Forschungsgruppe Konsum und Verhalten)
Editore:
Deutscher Universitätsverlag, 2006
ISBN 10: 3835004557
ISBN 13: 9783835004559
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International Advertising and Communication
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication.The book includes seven main areas: 'Advertising and Communication Effects' Advertising and Information Processing 'Communication and Branding' Emotional, Social and Individual Aspects of Communication 'Communication and New Media' International Advertising 'Perspectives on the Future of International Advertising'. 513 pp. Englisch. Codice articolo 9783835004559
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International Advertising and Communication : Current Insights and Empirical Findings
Editore:
Deutscher Universitätsverlag, 2006
ISBN 10: 3835004557
ISBN 13: 9783835004559
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International Advertising and Communication
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ISBN 13: 9783835004559
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Sandra Diehl ist Assistentin am Institut fuer Konsum und Verhaltensforschung der Universitaet des Saarlandes Saarbruecken.PD Dr. Ralf Terlutter ist Assistent am Institut fuer Konsum und Verhaltensforschung der Universitaet des Saarlandes Saarbruecken. Codice articolo 5382934
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International Advertising and Communication
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Condizione: New. Editor(s): Diehl, Sandra; Terlutter, Ralf. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 523 pages, 82 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 28. Weight in Grams: 678. . 2006. Paperback. . . . . Codice articolo V9783835004559
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International Advertising and Communication
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication.The book includes seven main areas:' Advertising and Communication Effects' Advertising and Information Processing' Communication and Branding' Emotional, Social and Individual Aspects of Communication' Communication and New Media' International Advertising' Perspectives on the Future of International AdvertisingDeutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 524 pp. Englisch. Codice articolo 9783835004559
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International Advertising and Communication : Current Insights and Empirical Findings
Editore:
Deutscher Universitätsverlag, Deutscher Universitätsverlag, 2006
ISBN 10: 3835004557
ISBN 13: 9783835004559
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication.The book includes seven main areas: 'Advertising and Communication Effects' Advertising and Information Processing 'Communication and Branding' Emotional, Social and Individual Aspects of Communication 'Communication and New Media' International Advertising 'Perspectives on the Future of International Advertising'. Codice articolo 9783835004559
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