Articoli correlati a The package design book. Ediz. multilingue (Vol. 3):...

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9783836553827: The package design book. Ediz. multilingue (Vol. 3): VA

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<p>Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 50 subcategories.</p><p>Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.</p>

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Informazioni sugli autori

Pentawards es la red mundial líder dedicada al diseño de envoltorios. Además de reconocer la excelencia de la creaciones, se compromete a ser una fuente de inspiración y a conectar a la comunidad global del packaging a través de un concurso anual, conferencias y eventos internacionales.

Julius Wiedemann estudió diseño gráfico y marketing, y fue editor de arte en periódicos y revistas de diseño en Tokio antes de sumarse al equipo de TASCHEN en 2001. Sus títulos incluyen Illustration Now! y series dedicadas al diseño de portadas de discos musicales, así como la colección infográfica y libros sobre publicidad y cultura visual.

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