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Managing Customer Expectations: Understanding the Influence of Customer Demographic Characteristics and Personality - Brossura
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An organization's success and even survival depends on its ability to fulfill its customers' expectations. Thus, understanding customers' expectations and especially the variables that influence these expectations are fundamental for any organization. The service marketing literature has given considerable attention to a wide variety of variables that influence customers' expectations. However, only limited attention has been given to customer demographic characteristics and personality. The purpose of this work is to explore these influences. Specifically, this work examines the influence of four personality traits (positive and negative affect, agreeableness, conscientiousness, and optimism/pessimism) and four demographic characteristics (age, gender, level of education, and income level) on two levels of customer expectations - desired and adequate. This book fits both practitioners and academics audiences. Executives and managers can use this work to better understand what their customers want. Professors and students can use this book to gain in- depth knowledge to the area of customer expectations.
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L'autore
Nadav Goldschmidt is an Assistant Professor at Ono Academic College, Israel. He received his Ph.D. from Cornell University specializing in service marketing and management. Presently, he teaches service management courses, his research focuses on world-class service companies DNA, and he works with companies to improve customers? experience.
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Managing Customer Expectations
Editore:
LAP LAMBERT Academic Publishing Sep 2009, 2009
ISBN 10: 3838317173
ISBN 13: 9783838317175
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An organization's success and even survival depends on its ability to fulfill its customers' expectations. Thus, understanding customers' expectations and especially the variables that influence these expectations are fundamental for any organization. The service marketing literature has given considerable attention to a wide variety of variables that influence customers' expectations. However, only limited attention has been given to customer demographic characteristics and personality. The purpose of this work is to explore these influences. Specifically, this work examines the influence of four personality traits (positive and negative affect, agreeableness, conscientiousness, and optimism/pessimism) and four demographic characteristics (age, gender, level of education, and income level) on two levels of customer expectations - desired and adequate. This book fits both practitioners and academics audiences. Executives and managers can use this work to better understand what their customers want. Professors and students can use this book to gain in- depth knowledge to the area of customer expectations. 120 pp. Englisch. Codice articolo 9783838317175
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Managing Customer Expectations
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LAP Lambert Academic Publishing, 2009
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ISBN 13: 9783838317175
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An organization s success and even survival depends on its ability to fulfill its customers expectations. Thus, understanding customers expectations and especially the variables that influence these expectations are fundamental for any organization. The s. Codice articolo 5412396
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Managing Customer Expectations
Editore:
LAP LAMBERT Academic Publishing Sep 2009, 2009
ISBN 10: 3838317173
ISBN 13: 9783838317175
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -An organization''s success and even survival depends on its ability to fulfill its customers'' expectations. Thus, understanding customers'' expectations and especially the variables that influence these expectations are fundamental for any organization. The service marketing literature has given considerable attention to a wide variety of variables that influence customers'' expectations. However, only limited attention has been given to customer demographic characteristics and personality. The purpose of this work is to explore these influences. Specifically, this work examines the influence of four personality traits (positive and negative affect, agreeableness, conscientiousness, and optimism/pessimism) and four demographic characteristics (age, gender, level of education, and income level) on two levels of customer expectations - desired and adequate. This book fits both practitioners and academics audiences. Executives and managers can use this work to better understand what their customers want. Professors and students can use this book to gain in- depth knowledge to the area of customer expectations.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch. Codice articolo 9783838317175
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Managing Customer Expectations : Understanding the Influence of Customer Demographic Characteristics and Personality
Editore:
LAP LAMBERT Academic Publishing, 2009
ISBN 10: 3838317173
ISBN 13: 9783838317175
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - An organization's success and even survival depends on its ability to fulfill its customers' expectations. Thus, understanding customers' expectations and especially the variables that influence these expectations are fundamental for any organization. The service marketing literature has given considerable attention to a wide variety of variables that influence customers' expectations. However, only limited attention has been given to customer demographic characteristics and personality. The purpose of this work is to explore these influences. Specifically, this work examines the influence of four personality traits (positive and negative affect, agreeableness, conscientiousness, and optimism/pessimism) and four demographic characteristics (age, gender, level of education, and income level) on two levels of customer expectations - desired and adequate. This book fits both practitioners and academics audiences. Executives and managers can use this work to better understand what their customers want. Professors and students can use this book to gain in- depth knowledge to the area of customer expectations. Codice articolo 9783838317175
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Managing Customer Expectations | Understanding the Influence of Customer Demographic Characteristics and Personality
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LAP LAMBERT Academic Publishing, 2009
ISBN 10: 3838317173
ISBN 13: 9783838317175
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Taschenbuch. Condizione: Neu. Managing Customer Expectations | Understanding the Influence of Customer Demographic Characteristics and Personality | Nadav Goldschmidt | Taschenbuch | 120 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838317175 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Codice articolo 101444702
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