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Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets.
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- EditoreLAP Lambert Academic Publishing
- Data di pubblicazione2010
- ISBN 10 3838346742
- ISBN 13 9783838346748
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine60
- Contatto del produttorenon disponibile
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Unlocking Emerging Markets
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838346742
ISBN 13: 9783838346748
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Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Eisingerich AndreasAndreas B. Eisingerich holds a BSc degree from the London School of Economics, and a PhD from the University of Cambridge. Prior to joining Imperial College Business School, Dr Eisingerich managed the Center for Gl. Codice articolo 5415110
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Unlocking Emerging Markets
Editore:
LAP LAMBERT Academic Publishing Feb 2010, 2010
ISBN 10: 3838346742
ISBN 13: 9783838346748
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets. 60 pp. Englisch. Codice articolo 9783838346748
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Unlocking Emerging Markets : Brand to Win
Editore:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838346742
ISBN 13: 9783838346748
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets. Codice articolo 9783838346748
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Immagini fornite dal venditore
Unlocking Emerging Markets
Editore:
LAP LAMBERT Academic Publishing Feb 2010, 2010
ISBN 10: 3838346742
ISBN 13: 9783838346748
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. Neuware -Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch. Codice articolo 9783838346748
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