Marketing and consumer preferences for inland fish in Punjab, Pakistan: Marketing of Inland Fish in Punjab, Pakistan - Brossura

Rasool, Shafqat; Ghafoor, Abdul; Manan, Aslam

Brossura

ISBN 10: 3845475196 ISBN 13: 9783845475196

Casa editrice: LAP LAMBERT Academic Publishing, 2011

Riassunto

Fish is a source of cheap and valuable animal protein which contributes about 1 percent to the country's GDP. As far as factors affecting consumer preferences for Inland fish were concerned, the estimated model was correctly specified. The value of R2 was 0.67 which was highly significant. According to findings, consumption of fish was highly dependent on family size of the consumer, purchase price, and income of the consumer. As far as factors affecting prices of Inland fish were concerned, the estimated model was correctly specified. The value of R2 was 0.53 which was significant. According to findings prices of Inland fish were highly depended on skin condition and gills appearance of fish. It was also observed that mostly farmers faced the problems of poor infrastructure and delayed payments. So, there is a need to improve infrastructure, reduce commission fee and involvement of Govt. regulatory body for improving the marketing of fish in district Faisalabad.

Su questo libro

L'autore

Shafqat RasoolDaily Pay Invigilator (DPI)Institute of Business Management Sciences (IBMS)University of Agriculture, Faisalabad (UAF)

Dettagli dell?edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 3845475196
• ISBN 13: 9783845475196
• Rilegatura: Copertina flessibile
• Numero di pagine: 104
• Contatto del produttore: non disponibile
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