A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology - Brossura
Sinossi
Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers’ perception was the ‘dissatisfaction’ due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Cassandra Olumese is a Nigerian who graduated from the University of Derby UK with a Masters in Marketing Management. Her experience since then spans the field of Marketing, Public Relations, Event Management and Consumer Behaviour. She is an avid reader and loves to research topics around her field. She currently resides in London and Nigeria.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per A Case Study in Customer Perception: Formulating a...
Immagini fornite dal venditore
A Case Study in Customer Perception
Editore:
LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
Taschenbuch
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them. 108 pp. Englisch. Codice articolo 9783848436088
Compra nuovo
EUR 49,00
Spedizione EUR 23,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 2 disponibili
Immagini fornite dal venditore
A Case Study in Customer Perception
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
Brossura
Da: moluna, Greven, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Olumese CassandraCassandra Olumese is a Nigerian who graduated from the University of Derby UK with a Masters in Marketing Management. Her experience since then spans the field of Marketing, Public Relations, Event Management and Con. Codice articolo 5522025
Compra nuovo
EUR 41,05
Spedizione EUR 48,99
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: Più di 20 disponibili
Immagini fornite dal venditore
A Case Study in Customer Perception
Editore:
LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Independent businesses in today's market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers' perception was the 'dissatisfaction' due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 108 pp. Englisch. Codice articolo 9783848436088
Compra nuovo
EUR 49,00
Spedizione EUR 60,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
A Case Study in Customer Perception : Formulating a Marketing Strategy using the Grounded Theory Research Methodology
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
Taschenbuch
Da: AHA-BUCH GmbH, Einbeck, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them. Codice articolo 9783848436088
Compra nuovo
EUR 49,00
Spedizione EUR 60,90
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
A Case Study In Customer Perception: Formulating A Marketing Strategy Using The Grounded Theory Research Methodology
Editore:
Lap Lambert Academic Publishing, 2012
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
Paperback
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Brand New. 108 pages. 8.66x5.91x0.25 inches. In Stock. Codice articolo 3848436086
Compra nuovo
EUR 100,95
Spedizione EUR 11,57
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
A Case Study in Customer Perception | Formulating a Marketing Strategy using the Grounded Theory Research Methodology
Editore:
LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
Taschenbuch
Da: preigu, Osnabrück, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. A Case Study in Customer Perception | Formulating a Marketing Strategy using the Grounded Theory Research Methodology | Cassandra Olumese | Taschenbuch | 108 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783848436088 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 105559995
Compra nuovo
EUR 43,30
Spedizione EUR 70,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 5 disponibili
Foto dell'editore
A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology
Editore:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848436086
ISBN 13: 9783848436088
Nuovo
paperback
Da: Mispah books, Redhill, SURRE, Regno Unito
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Codice articolo ERICA82938484360866
Compra nuovo
EUR 177,53
Spedizione EUR 28,92
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili