Design Forward: Creative Strategies for Sustainable Change - Brossura

Esslinger, Hartmut

 
9783897903814: Design Forward: Creative Strategies for Sustainable Change
Brossura
ISBN 10: 3897903814 ISBN 13: 9783897903814
Casa editrice: Arnoldsche, 2013

Sinossi

  • Design as a strategic and holistic way of finding and creating sustainable and successful solutions
  • A presentation of new tendencies and strategic approaches that work for positive change

In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy.
For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

Hartmut Esslinger is one of the world's most influential designers and thinkers and founder of the internationally renowned company frog design who boast cooperations with Apple, Wega, Louis Vuitton, Sony and SAP. He is currently professor of Industrial Design at the University of Applied Arts in Vienna, Austria.

Hartmut Esslinger is one of the world's most influential designers and thinkers and founder of the internationally renowned company frog design who boast cooperations with Apple, Wega, Louis Vuitton, Sony and SAP. He is currently professor of Industrial Design at the University of Applied Arts in Vienna, Austria.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Arnoldsche
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
3897903814
ISBN 13 
9783897903814
Rilegatura
Copertina flessibile
Numero di pagine
300
Contatto del produttore
non disponibile
Persona responsabile
non disponibile