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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Editore:
Josef Eul Verlag GmbH, 2010
ISBN 10: 3899369289
ISBN 13: 9783899369281
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Brossura
Da: Buchpark, Trebbin, Germania
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Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Codice articolo 7769171/2
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Print on DemandDa: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorJan Kirenz studied business administration with a focus on marketing, operations research and economic theory at the Eberhard Karls University of Tuebingen. After his graduation in 2007, he started his doctoral studies. Codice articolo 5657749
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Editore:
Josef Eul Verlag Gmbh Mai 2010, 2010
ISBN 10: 3899369289
ISBN 13: 9783899369281
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Taschenbuch
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been gaining significance. Advocates of perceptual metrics argue that company actions move customers closer to buying decisions and that tracking and interpreting mindset metrics provide early evaluation signals of actual consumer purchase behavior and capital market valuation. This book deals with the impact of mindset metrics on consumer behavior and capital market valuation. The author develops a market share attraction model, which models the link between primary consumer mindset metrics and customer acquisition as well as customer repeat purchase behavior. As an empirical illustration, the proposed model is applied to the US automobile industry. Furthermore, using representative large-scale surveys of US and European consumers, the author investigates the association between perceptual brand measures and the capital markets' expectation of risk-adjusted future cash flows. The research findings indicate that perceptual metrics are important predictors of customer acquisition, customer retention and the market value of a firm. Hence, the results reported in this book help managers to quantify the return on intangible investments and offer a better understanding of the impact of mindset metrics on consumer buying behavior and market value. 152 pp. Englisch. Codice articolo 9783899369281
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Print on DemandDa: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been gaining significance. Advocates of perceptual metrics argue that company actions move customers closer to buying decisions and that tracking and interpreting mindset metrics provide early evaluation signals of actual consumer purchase behavior and capital market valuation. This book deals with the impact of mindset metrics on consumer behavior and capital market valuation. The author develops a market share attraction model, which models the link between primary consumer mindset metrics and customer acquisition as well as customer repeat purchase behavior. As an empirical illustration, the proposed model is applied to the US automobile industry. Furthermore, using representative large-scale surveys of US and European consumers, the author investigates the association between perceptual brand measures and the capital markets' expectation of risk-adjusted future cash flows. The research findings indicate that perceptual metrics are important predictors of customer acquisition, customer retention and the market value of a firm. Hence, the results reported in this book help managers to quantify the return on intangible investments and offer a better understanding of the impact of mindset metrics on consumer buying behavior and market value. Codice articolo 9783899369281
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Editore:
Josef Eul Verlag Gmbh, Josef Eul Verlag Gmbh Mai 2010, 2010
ISBN 10: 3899369289
ISBN 13: 9783899369281
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. Neuware -With the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to consumer behavior and market value has been gaining significance. Advocates of perceptual metrics argue that company actions move customers closer to buying decisions and that tracking and interpreting mindset metrics provide early evaluation signals of actual consumer purchase behavior and capital market valuation. This book deals with the impact of mindset metrics on consumer behavior and capital market valuation. The author develops a market share attraction model, which models the link between primary consumer mindset metrics and customer acquisition as well as customer repeat purchase behavior. As an empirical illustration, the proposed model is applied to the US automobile industry. Furthermore, using representative large-scale surveys of US and European consumers, the author investigates the association between perceptual brand measures and the capital markets' expectation of risk-adjusted future cash flows. The research findings indicate that perceptual metrics are important predictors of customer acquisition, customer retention and the market value of a firm. Hence, the results reported in this book help managers to quantify the return on intangible investments and offer a better understanding of the impact of mindset metrics on consumer buying behavior and market value.Books on Demand GmbH, Überseering 33, 22297 Hamburg 152 pp. Englisch. Codice articolo 9783899369281
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation 51 Marketing
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo IQ-9783899369281
Quantità: 15 disponibili
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation (Marketing)
Da: California Books, Miami, FL, U.S.A.
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Condizione: New. Codice articolo I-9783899369281
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation 51 Marketing
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo IQ-9783899369281
Quantità: 15 disponibili
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation (Marketing)
Da: Best Price, Torrance, CA, U.S.A.
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Condizione: New. SUPER FAST SHIPPING. Codice articolo 9783899369281
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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. pp. 152. Codice articolo 26128882983
Quantità: 4 disponibili