The Beauty of Time Travel: The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly: 1 - Rilegato

Rilegato

ISBN 10: 3967040194 ISBN 13: 9783967040197

Casa editrice: Die Gestalten Verlag, 2021

Riassunto

How do you create a desirable, unique, and authentic brand these days? In 2014, two visionaries started to rebuild one of Paris’s long-forgotten apothecaries. Suitably renamed Officine Universelle Buly, the brand is now one of the most beloved names in beauty, sold in almost every corner of the globe. Conveying the best of traditional retail, such as personalization and craftsmanship, with the indispensable values of today, like sustainability and digitalization, this brand is the perfect case study on successfully reviving a heritage company.With detailed insights from creator Ramdane Touhami, The Beauty of Time Travel discloses the vital lessons learned along the way. It explains how to blend the excellence of the past with the best of the present, how to effectively communicate a brand story to the world, and how to keep people guessing. These insights and trade secrets will give you the tools needed to replicate such success for yourself.

Su questo libro

Informazioni sull?autore

RAMDANE TOUHAMI is an internationally renowned designer, creative director, and entrepreneur. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

Dalla quarta di copertina

It all started with a Balzac novel, a flea market find, and a tag. Less than a decade later, Buly 1803 is a true heavyweight of the beauty industry, sold pretty much anywhere in the world, with over 300 employees, and an infinite -and coveted- catalogue of premium beauty products. But how did founders Ramdane Touhami and Victoire de Taillac revive this forgotten brand from the 19th century and transform it into the much loved name it is today? This book dissects the Buly 1803 universe from A to Z, revealing the stories, tricks and (almost) all its secrets: from the old Swiss printer where fonts are created, to the worldwide, ever-lasting journey in search of ingredients, and the unique philosophy behind it all.

Dettagli dell'edizione

• Editore: Die Gestalten Verlag
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 3967040194
• ISBN 13: 9783967040197
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 440
• Redattore: Gestalten
• Contatto del produttore: press@gestalten.com; press@gestalten.com; ; Mariannenstr. 9-10; Berlin; 10999; Germania