Articoli correlati a Effective Change Communication

Effective Change Communication - Brossura

Etzold, Veit

 
9783967390582: Effective Change Communication
Brossura
ISBN 10: 3967390586 ISBN 13: 9783967390582
Casa editrice: GABAL Verlag GmbH, 2021

Sinossi

Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force. This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
GABAL Verlag GmbH
Data di pubblicazione
2021
Lingua
Tedesco
ISBN 10 
3967390586
ISBN 13 
9783967390582
Rilegatura
Copertina flessibile
Numero di pagine
104
Contatto del produttore
info@gabal-verlag.de
info@gabal-verlag.de

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Offenbach
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Germania