From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.
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Akiko Yamamoto is an editor for PIE Books
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Da: Greener Books, London, Regno Unito
Hardcover. Condizione: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo 5021550
Quantità: 1 disponibili
Da: medimops, Berlin, Germania
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M04894446944-V
Quantità: 1 disponibili
Da: TraperíaDeKlaus, Logroño, LO, Spagna
Condizione: Bueno. Best Package and Wrapping Graphics: From Boxes, Bottles, Wrapping Paper and Accessories to Display. PIE Books, 2009, Tapa dura con sobrecubierta. 190 pag. Textos en inglés y japonés. 30x23 cm. Codice articolo 300320232012
Quantità: 1 disponibili