Best Package & Wrapping Graphics: From Boxes, Bottles, Wrapping Paper and Accessories to Display - Rilegato

Arai, Akiyo; Nakajima, Rie

Rilegato

ISBN 10: 4894446944 ISBN 13: 9784894446946

Casa editrice: P I E Books, 2008

Riassunto

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

Su questo libro

Informazioni sull?autore

Akiko Yamamoto is an editor for PIE Books

Dettagli dell'edizione

• Editore: P I E Books
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 4894446944
• ISBN 13: 9784894446946
• Rilegatura: Copertina rigida
• Numero di pagine: 192
• Redattore: Yamamoto Akiko, Koma Hiroko
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile