Going East - Rilegato

Tjandra, Rudolf

Rilegato

ISBN 10: 6026990127 ISBN 13: 9786026990129

Casa editrice: Afterhours Books, 2017

Riassunto

A hands-on expert explains how to effectively build your business in East Asia this profound book on Marketing written from Dr Rudolf Tjandra's perspective as s scholar- practitioner with over 25 years of solid experience in FMCG in Asia. This book provides fundamental thought from the author on 'what matters most' to run a successful business and to build a strong brand in the context of ASEAN market. The competitive environment becomes much more complex today due to technological change and disruption in the digital era, market dynamic and turbulence as well as the change of consumer behaviour and preference. Dr. Rudolf internalised on those elements and translated his deep analysis & understanding into strategies how to create values and opportunities abound in this part of the world. Recommended as a 'must read' for every marketing professional in FMCG and other industries, business owners, those working in the field of management profession to broaden their perspective & source of best practice ideas.

Su questo libro

Informazioni sull?autore

Dr. Rudolf Tjandra is the Chief Marketing Officer and Director of one of the largest and most successful consumer goods company East Asia. In his 25 years of experience, Rudolf has held key management positions in some of the world leading companies in Indonesia and overseas.

Dettagli dell'edizione

• Editore: Afterhours Books
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 6026990127
• ISBN 13: 9786026990129
• Rilegatura: Copertina rigida
• Numero di pagine: 224
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile