Insight into Neuromarketing: New Approach to Engineer International Marketing Intelligence System (IMIS)... - Brossura

Shaikh, Md. Sadique

Brossura

ISBN 10: 6138955013 ISBN 13: 9786138955016

Casa editrice: Scholars' Press, 2021

Riassunto

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people’s responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior (e.g. the release of a ‘feel good’ hormone). Obviously, as a marketer, you’d want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics. This book explains all about how effectively neuroscience practices can be useful and implementable in Marketing and consumer behaviour.

Dettagli dell'edizione

• Editore: Scholars' Press
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 6138955013
• ISBN 13: 9786138955016
• Rilegatura: Copertina flessibile
• Numero di pagine: 272
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile