Articoli correlati a I Prefer Dry Red Thanks: A Case Study - Consumer Behavior...

I Prefer Dry Red Thanks: A Case Study - Consumer Behavior Study of Auckland resident Chinese Wine Consumption and Wine-related Tourism - Brossura

Deng, Shenrui Demi

 
9786139822706: I Prefer Dry Red Thanks: A Case Study - Consumer Behavior Study of Auckland resident Chinese Wine Consumption and Wine-related Tourism
Brossura
ISBN 10: 613982270X ISBN 13: 9786139822706
Casa editrice: LAP LAMBERT Academic Publishing, 2021

Sinossi

Historically, wine was an exotic good at Chinese market and not routinely perceived and consumed by most Chinese.Therefore, Chinese please may be distinctly visible when they are visiting wineries and experiencing a local Sauvignon Blanc at cellar. When the author was field working on wineries based New Zealand, a considerable number of questions emerged naturally whenever the author came across Chinese there, appreciating wine and experiencing wine-themed activities. What motivated Chinese to wineries? Chinese were said to prefer dry red wine but do they appreciate that type indeed? Where was their wine palate located exactly on a spectrum? Although a series of wine and wine-related research continues to make a substantial contribution to this field of behavioural study, there are no references from Chinese perspective. The book will lead you to understand that and unblock the mystery of Chinese consumer behavior as well as pave a cornerstone for future relevant research.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
613982270X
ISBN 13 
9786139822706
Rilegatura
Copertina flessibile
Numero di pagine
164
Contatto del produttore
non disponibile
Persona responsabile
non disponibile