Articoli correlati a Spending Behavior : Models, Methods and Empirical Insights

Spending Behavior : Models, Methods and Empirical Insights - Brossura

Shah, Kavita; Brahmbhatt, Mamta

 
9786139867653: Spending Behavior : Models, Methods and Empirical Insights
Brossura
ISBN 10: 6139867657 ISBN 13: 9786139867653
Casa editrice: LAP LAMBERT Academic Publishing, 2018

Sinossi

This book provides an insight on how individuals choose to spend their hard earned money across different categories. India has changed dramatically over few decades and this expanse, growth and diversity of this nation has made predicting the pattern of this upsurge even more challenging than ever. More importantly the new cohort of consumers is gradually acquiring the taste of the new age India; India with Diversified avenues and Socio – Economical freedom. Due to this, India is now one of the most promising markets for global companies. Indian consumers have gone beyond the basic “Roti -Kapda –Makan” to “Eating better – Dressing better- Living better “. This trend is not limited to Metro cities or urban spaces, tier II and tier III city consumers are also aspiring to spend more towards better standard of living. This book discusses at length the categories across which individuals and the factors affecting those choices.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
6139867657
ISBN 13 
9786139867653
Rilegatura
Copertina flessibile
Numero di pagine
164
Contatto del produttore
non disponibile
Persona responsabile
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