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Brand Extension
Editore:
LAP LAMBERT Academic Publishing Okt 2025, 2025
ISBN 10: 6200528586
ISBN 13: 9786200528582
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Taschenbuch
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 232 pp. Englisch. Codice articolo 9786200528582
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Brand Extension | - Second Edition
Editore:
LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6200528586
ISBN 13: 9786200528582
Nuovo
Taschenbuch
Da: preigu, Osnabrück, Germania
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Taschenbuch. Condizione: Neu. Brand Extension | - Second Edition | Rambabu Lavuri | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786200528582 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. Codice articolo 134175082
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Spedito da Germania a U.S.A.
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Brand Extension
Editore:
LAP LAMBERT Academic Publishing Okt 2025, 2025
ISBN 10: 6200528586
ISBN 13: 9786200528582
Nuovo
Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In present era, companies can access new markets through an existing brand, known to reduce both the cost of the introduction of new products and the risk of product failure. Company makes extension our brand that is popular in market and in the mind of customer and also have positive image. Brand extension strategy not suitable for all the brands it has both negative and positive impact. it may negatively affect the image of parent brand. Developing new brand requires much more investment than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. brand extension is an instance of using and established brand name or trade mark on new products the main purpose is increase sales. A brand extension strategy involves using an established brand in a class of product to give a different product category. Mostly companies of these days use brand extension use its current name with different product. Brand is the asset of the company. And companies want to more cash its good name and customer loyalty with current brand name.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 232 pp. Englisch. Codice articolo 9786200528582
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EUR 84,90
Spedizione EUR 60,00
Spedito da Germania a U.S.A.
Spedito da Germania a U.S.A.
Quantità: 1 disponibili