Sinossi
Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can be implemented based on the customer pain point. It contains customer’s inconvenience, annoying or frustration towards a product. The BCBimax algorithm of biclustering technique is introduced to conduct market segmentation using customer pain points. However, during segmentation there occurs maximum overlapping so congestion occurs among biclusters and loss of information during discretization. In this study, the author proposed similarity score with BCBimax algorithm for market segmentation to overcome the problem associated with the existing work. The proposed method extracts more reasonable and meaningful customer and customer pain points where grouped together.
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An Approach for Market Segmentation using Customer Pain Points
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LAP LAMBERT Academic Publishing Aug 2017, 2017
ISBN 10: 6202024259
ISBN 13: 9786202024259
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can be implemented based on the customer pain point. It contains customer's inconvenience, annoying or frustration towards a product. The BCBimax algorithm of biclustering technique is introduced to conduct market segmentation using customer pain points. However, during segmentation there occurs maximum overlapping so congestion occurs among biclusters and loss of information during discretization. In this study, the author proposed similarity score with BCBimax algorithm for market segmentation to overcome the problem associated with the existing work. The proposed method extracts more reasonable and meaningful customer and customer pain points where grouped together. 52 pp. Englisch. Codice articolo 9786202024259
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An Approach for Market Segmentation using Customer Pain Points
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ISBN 13: 9786202024259
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Rengeswaran BalamuruganBalamurugan R received the B.E. and M.E. degree in Computer Science and Engineering in 2010 and 2012 from Anna University. He has completed his Ph.D in Information and Communication Engineering in JAN-2016 from. Codice articolo 508973093
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An Approach for Market Segmentation using Customer Pain Points
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LAP LAMBERT Academic Publishing Aug 2017, 2017
ISBN 10: 6202024259
ISBN 13: 9786202024259
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can be implemented based on the customer pain point. It contains customer's inconvenience, annoying or frustration towards a product. The BCBimax algorithm of biclustering technique is introduced to conduct market segmentation using customer pain points. However, during segmentation there occurs maximum overlapping so congestion occurs among biclusters and loss of information during discretization. In this study, the author proposed similarity score with BCBimax algorithm for market segmentation to overcome the problem associated with the existing work. The proposed method extracts more reasonable and meaningful customer and customer pain points where grouped together.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch. Codice articolo 9786202024259
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An Approach for Market Segmentation using Customer Pain Points
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can be implemented based on the customer pain point. It contains customer's inconvenience, annoying or frustration towards a product. The BCBimax algorithm of biclustering technique is introduced to conduct market segmentation using customer pain points. However, during segmentation there occurs maximum overlapping so congestion occurs among biclusters and loss of information during discretization. In this study, the author proposed similarity score with BCBimax algorithm for market segmentation to overcome the problem associated with the existing work. The proposed method extracts more reasonable and meaningful customer and customer pain points where grouped together. Codice articolo 9786202024259
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An Approach for Market Segmentation using Customer Pain Points
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Taschenbuch. Condizione: Neu. An Approach for Market Segmentation using Customer Pain Points | Balamurugan Rengeswaran | Taschenbuch | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9786202024259 | Verantwortliche Person für die EU: LAP Lambert Academic Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Codice articolo 113378428
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