Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services - Brossura

Ratnesh, Kumar; Kansal, Amit

Brossura

ISBN 10: 6202059001 ISBN 13: 9786202059008

Casa editrice: LAP LAMBERT Academic Publishing, 2022

Riassunto

In Present Scenario service branding model does not differ in kind from that of products, only in degree. He argues that the main difference in building brand equity for products compared to services is the great importance of service performance, meaning human performance for services rather than machine performance for products. Telecommunication services are also having all the characteristics of services unlike other services they are intangible, perishable, in nature. This Book’s USP There are so many research contribution in Service Branding in telecom Services, but very few number of the research is discuss about role of service branding(including Brand Loyalty, Brand Association, Perceive Quality , Brand Awareness) for generating consumer trust which ultimately affecting the consumer behavior of telecom users.

Dettagli dell?edizione

• Editore: LAP LAMBERT Academic Publishing
• Data di pubblicazione: 2022
• ISBN 10: 6202059001
• ISBN 13: 9786202059008
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 272
• Contatto del produttore: non disponibile