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Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty.
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- EditoreLAP LAMBERT Academic Publishing
- Data di pubblicazione2024
- ISBN 10 6208415829
- ISBN 13 9786208415822
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine300
- Contatto del produttorenon disponibile
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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LAP LAMBERT Academic Publishing, 2024
ISBN 10: 6208415829
ISBN 13: 9786208415822
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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LAP LAMBERT Academic Publishing, 2024
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ISBN 13: 9786208415822
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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LAP LAMBERT Academic Publishing, 2024
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ISBN 13: 9786208415822
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Big Data and Predictive Analytics (Paperback)
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Paperback. Condizione: new. Paperback. Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9786208415822
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Big Data and Predictive Analytics (Paperback)
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LAP Lambert Academic Publishing, 2024
ISBN 10: 6208415829
ISBN 13: 9786208415822
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Paperback. Condizione: new. Paperback. Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9786208415822
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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Big Data and Predictive Analytics (Paperback)
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LAP Lambert Academic Publishing, 2024
ISBN 10: 6208415829
ISBN 13: 9786208415822
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Paperback. Condizione: new. Paperback. Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9786208415822
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