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Problems and Prospects of Local Retailers: A Study in the Area of Bhatpara, North 24 Parganas - Brossura

Koley, Jyotirmoy; Sarkar, Debangshu

 
9786208425869: Problems and Prospects of Local Retailers: A Study in the Area of Bhatpara, North 24 Parganas
Brossura
ISBN 10: 6208425867 ISBN 13: 9786208425869
Casa editrice: LAP LAMBERT Academic Publishing, 2025

Sinossi

This study investigates the challenges faced by local retailers in Bhatpara, a rapidly growing urban center in North 24 Parganas, West Bengal, due to globalization and organized retail. The research aims to identify opportunities for growth, innovation, and adaptation, while also contributing to existing knowledge on retail management, entrepreneurship, and small business development. The study uses a descriptive study among 30 respondents, revealing financial constraints, labor-related issues, marketing difficulties, and personal struggles. Challenges include inadequate access to working capital, higher wages, absenteeism, competition from larger establishments, and lack of market information. The findings will inform policy decisions and interventions to support the growth and sustainability of local retail enterprises.

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Editore
LAP LAMBERT Academic Publishing
Data di pubblicazione
2025
Lingua
Inglese
ISBN 10 
6208425867
ISBN 13 
9786208425869
Rilegatura
Copertina flessibile
Numero di pagine
76
Contatto del produttore
non disponibile
Persona responsabile
non disponibile