Articoli correlati a Consumer Insight Prism on OTT Platforms: A Data-Centric...

Consumer Insight Prism on OTT Platforms: A Data-Centric Examination of Factors Shaping Digital Viewing Choices - Brossura

Patni, Yagneshkumar; Ansari, Shamina

 
9786209599569: Consumer Insight Prism on OTT Platforms: A Data-Centric Examination of Factors Shaping Digital Viewing Choices

Sinossi

Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.