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The 4Ps of Marketing: A Guide to Sustained Income Growth(Chinese Edition)
ISBN 10: 7115670447
ISBN 13: 9787115670441
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Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2025-09 Pages: 535 Publisher: Posts & Telecom Press Professor McCarthy systematically integrated the complex elements of marketing into the 4P theory framework. This epoch-making academic contribution not only laid the methodological foundation for modern marketing but also became the source of inspiration for the evolution of numerous subsequent marketing theories. Even in today's rapidly changing world. the 4P theory retains its strong content value and. Codice articolo DU042977
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