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本着高职高专教育以职业能力为本位的教学思想，在学习目标上，进一步明确每章应达到的知识目标、技能目标和能力目标，并据此调整了相应的教学内容，以强化课程教学的针对性和应用性。在栏目设计上进行了必要调整，增加了“相关链接”、“技能题”、“案例题”、“课堂讨论题”、“自测题”等栏目，目的在于活跃和创新教材形式，培养学生的学习能力、实践能力和创新能力。在内容上进行相应调整，特别增加网络公共关系等新内容；还根据本学科实践性强的特点，加大了实训部分教学内容。《公共关系理论与实务（第2版）》不仅适用于高职高专市场营销及相关专业学生，也可作为个人自学和企业培训教材使用。第1章公共关系导论1.1公共关系概述1.2澄清公共关系误区1.3公众全球视野复习思考题实训题第2章公共关系的组织机构2.1组织公共关系机构2.2公共关系公司2.3公共关系人员全球视野复习思考题实训题第3章公共关系传播3.1公共关系传播概述3.2公共关系传播实务操作全球视野复习思考题实训题第4章CI战略与CS战略4.1组织形象分析4.2CI战略导入4.3CS战略导入全球视野复习思考题实训题第5章公共关系信息调查5.1公共关系信息调查作用、要求及内容5.2公共关系信息调查方法5.3公共关系信息调查程序5.4公共关系信息调查报告全球视野复习思考题实训题第6章公共关系策划6.1公共关系策划的概念及特征6.2公共关系策划的内容及程序6.3公共关系策划方法6.4公共关系策划书全球视野复习思考题实训题
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Public Relations Theory and Practice ( 2nd Edition )(Chinese Edition)
ISBN 10: 7121139340
ISBN 13: 9787121139345
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Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-02-01 Pages: 255 Language: Chinese Publisher: Electronic Industry Press Product Name : Public Relations Theory and Practice ( 2nd Edition ) Author : Hou Jun Code ISBN Number: 9787121139345 Publisher: Electronic Industry Press product type : Book published :2012 -02-01 print time :2012 -02-01 [Description] in the vocational education in vocational competency-based teaching ideas on learning objectives for each chapter should be further clarified knowledge to achieve g.Four Satisfaction guaranteed,or money back. Codice articolo RX009034
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