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Brandscapes: Architecture in the Experience Economy(Chinese Edition)
Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Pub Date: 2014-08-01 Pages: 312 Language: Chinese Publisher: Electronic Industry Press in the 21st century. we must be seen as the product of the brand building of the city. not just the intercity contours; will be regarded as advertising and construction destination. rather than mere substance. In the experience economy. experience itself has become the product: we consume is no longer the real thing. but our perception. and even lifestyle. In the new environment. brand building. buildings n. Codice articolo BZ036133
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