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Consumer Behavior - intrinsic motivation purchase decision (with Masters of Management)(Chinese Edition)
Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Language:Chinese.Pub Date: 2015-01-01 Pages: 208 Publisher: China Renmin University Press of consumer behavior. it seems boring. but fascinating field; classics in the field of consumer behavior. the international forefront of thought and the perfect combination of local Chinese practice; explore the personality characteristics of consumers. to grasp the intrinsic motivation to buy. About the Author Michael Solomon (MichaelR.Solomon). professor of marketing at Saint Joseph's Haub School of Bu. Codice articolo CR062783
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