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Logistics Service Marketing(Chinese Edition)
ISBN 10: 7302463328
ISBN 13: 9787302463320
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Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Paperback. Pub Date: 2017-06-01 Pages: 344 Language: Chinese Publisher: Tsinghua University Press Logistics Service Marketing combines modern logistics theories. methods and management techniques with modern marketing theories. and according to the actual practice of logistics companies The characteristics in operation explain the basic theories. methods and strategies of logistics enterprise service marketing.?Logistics Service Marketing has four modules. divided into 15 projects.?Module 1: . Codice articolo NS024417
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