Da: liu xing, Nanjing, JS, Cina
paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2023-08 Publisher: Tsinghua University Press This book systematically introduces the theories and methods of big data marketing management. Through a panoramic description of digital user information consumption behavior and various aspects of digital marketing. readers can have a clear understanding of the big data marketing system. The book is divided into 10 chapters. including an overview of big data technology. the evolution of marketing and digital . Codice articolo DQ001808
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