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Marketing Channel Management 2nd Edition(Chinese Edition)
ISBN 10: 7307194600
ISBN 13: 9787307194601
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paperback
Da: liu xing, Nanjing, JS, Cina
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. Paperback.Pub Date:2022-08 Pages:320 Language:Chinese Publisher:Wuhan University Press Marketing Channel Management 2nd Edition constructs the theoretical structure system of design-management of marketing channel management from the perspective of management decision-making. The book includes four parts. namely overview. channel design. channel operation management. and channel form. with a total of ten chapters. The content covers channel design and organization. selection and incentives of. Codice articolo DQ046080
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