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Money concept and spending decisions(Chinese Edition)
ISBN 10: 730723176X
ISBN 13: 9787307231764
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paperback
Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Paperback.Pub Date:2023-09 Pages:156 Language:Chinese Publisher:Wuhan University Press This book focuses on the relationship between the concept of money and consumer behavior decision-making. Based on the construal level theory. impulse theory. resource model theory. nostalgia theory. creativity model. etc. it uses experimental methods to study the impact of the concept of money on consumer behavior decision-making. Codice articolo DQ036870
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