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Fundamentals and Practice of Marketing (Excellent textbook for platform courses in higher vocational education majors in business management)(Chinese Edition)
Editore:
China Light Industry Press, 2024
ISBN 10: 751844447X
ISBN 13: 9787518444472
Nuovo
paperback
Da: liu xing, Nanjing, JS, Cina
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: New. Language:Chinese.Paperback.Pub Date:2024-02 Pages:304 Publisher:China Light Industry Press This book systematically introduces nine aspects. including establishing correct marketing concepts. marketing environment analysis. customer purchase behavior analysis. marketing strategy planning. product strategy. price strategy. distribution channel strategy and promotion strategy. marketing plan and control. In terms of content design. it focuses on both the ability training of students in the clas. Codice articolo DS074714
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