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Marketing Theory and Practice (work and study vocational courses administered by the specialty-based series of textbooks)(Chinese Edition)
Editore:
Chongqing University Pub. Date :2011-08-01 version 1, 2000
ISBN 10: 7562462844
ISBN 13: 9787562462842
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Da: liu xing, Nanjing, JS, Cina
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paperback. Condizione: New. Language:Chinese.Pages Number: 281 Publisher: Chongqing University Pub. Date :2011-08-01 version 1. Marketing Theory and Practice by Cheng Cong. Yi Ping. chief editor of the main line to the process of marketing activities. the use of learning modules. learning tasks to build the book. This book is divided into 11 units. including the understanding of marketing. marketing concept and development. strategic planning and marketing management process. marketing research and forecasting. marketin. Codice articolo LK1582
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