Articoli correlati a Business Analytics: An Application Focus

Business Analytics: An Application Focus - Brossura

P. H. Rao

 
9788120348196: Business Analytics: An Application Focus
Brossura
ISBN 10: 8120348192 ISBN 13: 9788120348196
Casa editrice: Prentice-Hall of India Pvt.Ltd, 2013

Sinossi

Business analytics refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in the financial and credit card industry, and the probability of attrition in large organisations. The range of modelling and other analytical approaches which constitute business analytical applications in Indian industry today include: Determining which attributes in a product are considered signint by the market and which are found to be signintly satisfactory—Gap Analysis. Analytical modelling by factor and cluster analysis. Analytical modelling by logistics regression and discriminant analysis. Segmentation of the primary target market by heuristic modelling, such as RFM (recency, frequency, monetary) analysis. Segmentation of the target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other classition and regression trees. Determining linkages between unobserved constructs such as customer satisfaction and factors leading to it, using structural equation modelling (SEM). Determining relative preferences in consumer perceptions by conjoint analysis. The author discusses these analytical approaches in a classroom teaching format. The book first discusses all important concepts, before discussing case studies that emulate real-life managerial situations. This textbook is designed to serve the needs of management students for a course in business analytics.

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Editore
Prentice-Hall of India Pvt.Ltd
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
8120348192
ISBN 13 
9788120348196
Rilegatura
Copertina flessibile
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
non disponibile