Innovation Management: Strategies, Concepts and Tools for Growth and Profit - Rilegato

Shlomo Maital; D.V.R. Seshadri

Rilegato

ISBN 10: 8126938625 ISBN 13: 9788126938629

Casa editrice: Atlantic Publishers and Distributors (P) Ltd, 2024

Riassunto

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate, what to innovate, how to innovate and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises, this book will be invaluable to business leaders and strategists, students of management, and practising managers.

Dettagli dell'edizione

• Editore: Atlantic Publishers and Distributors (P) Ltd
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 8126938625
• ISBN 13: 9788126938629
• Rilegatura: Hardcover
• Numero di pagine: 492
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile